Creator Meets, Canon DE
Presented by Canon, Creator Meets is a Youtube online series featuring talks, tips, and education from leading brands and creatives, that promote Canon’s new mirrorless, Canon EOS R. Photographers got the chance to learn about the business of photography, how to grow their own audience and shoot real briefs from brands as well as test the latest Canon gear. Read below for the creation and production of each episode.
Role
Creative Lead & Producer
The concept
To connect brands and photographers with the latest Canon gear and at the same time, have a chance to work on a real brief with direct feedback from professionals in the business.
Visual Identity
A bold font to represent the street approach and overall look and feel of the events and the online series. A creative environment and location that can become a photographer’s playground.
Creator Meets Launch Event in Berlin: Asics x Kane
Creator Meets kicked off with it's Berlin launch event – Asics X Kane. Bringing together Asics Senior Marketing Manager Steffen Methner, and freelance photographer Kane Holz, creators got the chance to learn professional insights about the sneaker industry and tips for creative direction. After putting the Canon EOS R to the test, those who attended presented their work to Steffen and the team.
Creator Meets Vienna: Cem x Sennheiser
For the second event of Creator Meets series with Canon, we headed to Vienna to shoot for Sennheiser. Storytelling, emotion, and passion were the big themes of the day, and it shows in the images. Global Brand Design Manager, Pascal Imhof, was joined by Cem Guenes, a professional photographer who has shot for brands like Jeep, BMW, Bayer, Volkswagen, Turkish Airlines, and more. After putting the Canon EOS R to the test, those who attended presented their work to Pascal and Cem.
Creator Meets Cologne: Max and Nikita
For the third event of Creator Meets series with Canon, we headed to the Galerie Bene Taschen to hear about the work of street photographers Nikita Teryoshin and Max Slobodda. Max and Nikita inspired our Cologne creators to go out and shoot for two hours in the street. Having shared their professional insights, it was time for the creators to put into practice the tips and techniques they had just learned. Following the shoot, the gallery owner Bene Taschen, Max, and Nikita reviewed the work captured on the streets.
Team:
Agency: EyeEm
Project Manager: Jenna Black
Account Manager: Christian Alexander Kemper
Creative Producer: Ana Nsue
Visual Designers: Ana Nsue & Fabiana Sala
Project Manager Assistant: Ayla Espinal
Videographer and Post-production: Movinapes
Creative Supervisor: Gen Sadakane